Why Attracting Millennial Travelers is Essential to your Hotel’s Recovery Plan

Millennials are more fearless–and paradoxically more anxious–than other generations, more in tune with advances in mobility and social media, more price conscious, and more desiring of unique experiences. While they are worried about the outcome of the COVID-19 pandemic, they are also the most eager to get back out and explore the world, and will be one of the first to start engaging in travel once the restrictions are relaxed. Needless to say, any rapid business recovery plan should include...
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